Music · Year 2 · Week 15

Factors Influencing Music Pricing

Strand

Musical Foundations and Music Business

Sub-strand

Music Business

Content standard

Demonstrate an understanding of product planning and development in the music industry by identifying market needs, setting pricing strategies, creating promotional campaigns, and selecting appropriate distribution channels for musical products and services

Learning outcome

Apply the product planning and development process, including the 4Ps (Product, Price, Promotion, and Place), in the music business context

Learning indicator

Analyse key factors influencing the pricing of musical products and services Case Study Analysis (For Analytical Learners, Advanced Learners) Learners will examine real-world examples of musicians, producers, or music businesses and how they price their products (e.g., album sales, streaming, live performances, music lessons)