Music · Year 2 · Week 16
The 4Ps in Music Business
- Strand
- Musical Foundations and Music Business
- Sub-strand
- Music Business
- Content standard
- Demonstrate an understanding of product planning and development in the music industry by identifying market needs, setting pricing strategies, creating promotional campaigns, and selecting appropriate distribution channels for musical products and services
- Learning outcome
- Apply the product planning and development process, including the 4Ps (Product, Price, Promotion, and Place), in the music business context
- Learning indicator
- Explain the significance of the 4Ps (Product, Price, Promotion, and Place) in the music business
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