Performing Arts · Year 2 · Week 12

Exhibit proficiency-level skills in the conduct of research on businesses within the performing arts sector: Event Planning, Management, Branding and Marketing

Strand

Foundations in Artistic Knowledge and Processes

Sub-strand

Communication in the Performing Arts

Content standard

Demonstrate understanding and accomplished level skills in planning the development processes for building and managing brands, the 4Ps and Intellectual Property in the Performing Arts businesses

Learning outcome

Identify processes of building brands (artistes, product brands), Intellectual Property, and marketing techniques (4P's: product, price, promotion and place) in the Performing Arts

Learning indicator

Exhibit proficiency level skills in the conduct of research on businesses within the performing arts sector