Performing Arts · Year 2 · Week 13

Analyse performing arts business problems, and opportunities and formulate recommendations for action to enhance the socio-economic well-being of society

Strand

Foundations in Artistic Knowledge and Processes

Sub-strand

Communication in the Performing Arts

Content standard

Demonstrate understanding and accomplished level skills in planning the development processes for building and managing brands, the 4Ps and Intellectual Property in the Performing Arts businesses

Learning outcome

Identify processes of building brands (artistes, product brands), Intellectual Property, and marketing techniques (4P's: product, price, promotion and place) in the Performing Arts

Learning indicator

Analyse performing arts business problems, opportunities and formulate recommendations for action to enhance the socio-economic well-being of society